Liv Tyler is the face of this brand-new Démesure Audacious Lashes mascara.
Having taken three years of research, Givenchy are pleased to introduce the world’s first 3D telescopic brush to reinvent eyelash make-up application. Created by Nicolas Degennes, Artistic Director for Givenchy Le Make up, the new mascara combines an extendible brush and finishing tool plus an exclusive formula to add volume at the base of the lashes without weighing down the lashes.
Degennes shares his top tips on using the Démesure mascara brush:
– Place the volumising shaft at the base of the eyelashes for intense amplification.
– Turn the base of the cap so that the extensible brush appears and spread the material along the eyelashes.
– Shape eyelashes with the finishing tool for lash-by-lash volume.
Givenchy describes its new mascara as having “ the world’s first 3D telescopic brush” and volumizing formula.
The mascara will be released in July and will come in 3 colors: Audacious Black, Audacious Brown, and Audacious Green (limited edition).