YSL Rouge Pur Couture formula incorporates “Coloureveal Technology”. This features a pure, transparent base colour said to prevent fading, paired with an original pigment treatment that is protected by a shield for added radiance and shine.
A luxurious, high pigment “Lipstick for Heroines” in a palette of completely new shades inspired by the three YSL emblematic colors: Red, Fuchsia and Orange. Designed by YSL Creative Director Stefano Pilati, Rouge Pur Couture saturates your lips with silky, radiant color and protects them from the sun with SPF 15 while a cocktail of hydro-spheres and natural extracts comforts and hydrates your lips throughout the day.
I like the intense, saturated colour pay off, and a rather lasting yet comfortable wear of Rouge Pur Couture.