Warning ! Serious tease ahead.
“ It has always been my vision to fully accessorise the woman, and fragrance is an integral part of the modern wardrobe. I look forward to bringing this important aspect of my vision to life, ” Jimmy Choo founder and president Tamara Mellon said.
Thus, Ms Mellon skipped the obligatory fashion line and dived straight into the lucritive world of beauty for her next big step.
Mellon herself designed the fragrance’s delicately textured bottle, which she said was inspired by Murano glass. “I wanted something you would be proud to have on your dressing table,” she said.
The Jimmy Choo perfume, simply known as Jimmy Choo, is a modern fruity chypre, developed by perfumer Olivier Polge; The notes include a hybrid of fresh green notes with exotic, sultry notes of tiger orchid, sweet toffee caramel and Indonesian patchouli.
Mellon’s words were “feminine yet empowering, with a lot of sensuality to it.” So when can you expect to spritz on a bit of Choo?
Well, this Jimmy Choo fragrance is expected to be launched at beauty counters worldwide in February 2011.