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Estee Lauder Double Wear Curling Mascara

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Eye-opening beauty begins with the curl of your lashes. It’s the look you’ve always wanted. Big, beautiful, wide-open eyes.

Lashes seductively curled, intensely lifted, highly defined. All with the incredible 15-hour staying power of Double Wear.


Lash-Xtender™ Curling Brush has a uniquely curved, non-tapered design.

Fits comfortably within the curve of natural lashes.

Easily lifts lashes up at the root and extends the full curl effect to the tip.


Smudge-Shield™ Curl technology curls, lengthens and defines each lash.

Resists heat, humidity, nonstop activity.

Won’t smudge, flake or smear.

The new mascara is said to be specifically designed for Asian women’s eye shape and lash line, to deliver an immediate “awakening” effect to eyes.

Thanks to a complex of multiple polymers, the formula is claimed to maintain its curled effect for up to 15 hours, resisting heat, humidity and sweat. The mascara also features volumising properties and smoothing powders which help to thicken each lash and create a defined look.

Double Wear Zero-Smudge Curling Mascara’s curved, non-tapered brush comfortably fits the contours and curve of the Asian woman’s eye shape and lash line. It is said to deliver exceptional definition and separation to lashes, while depositing the formula without any clumping.

Ophthalmologist-tested, fragrance-free and safe for contact lens wearers, Double Wear Zero-Smudge Curling Mascara can be taken off with warm water or make-up remover. It is available in back or brown.

I am not a fan of curved brush as I find it challenging to use, but I am totally head over heel when it comes to EL double wear mascara – It’s the longest wearing mascara known to mankind ( well, at least LPB ).


About LPB

Beauty junkie, Style addict, Fashion victim, Shopaholic anonymous......

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